mobile: +48 692 872 067
Specializes in planning and implementation of projects in the area of healthcare, beauty and entertainment. Moreover, she managed a team carrying out projects in the field of sport and FMCG.
She was engaged i.a. in public relations activities for such companies as Adamed (lobbing, corporate PR, educational and information programmes: Serce na nowo [Heart anew], Głęboki Oddech [Deep breath], Odnaleźć siebie [Finding yourself], activities for the R&D Department of Adamed Consumer Healthcare (launch of a new brand of dermocosmetics, working with diet supplements), Zentiva (educational and information programme Zentiva – zmieniamy przyzwyczajenia [Zentiva – we are changing habits]), Fresenius Kabi Polska (corporate activities), Teva (market launch of a new Rx drug), Polish Pharmaceutical Wholesalers Association.
As the leader of the Flywheel PR team, she has carried out communication projects for Reckitt Benckiser (market launch of a new OTC drug, organizing brand’s participation in congresses and scientific conferences; working with biocidal substances), Sanofi-Aventis (CSR activities – the project Obudźmy się do działania [Wake up to act]), Product of the Year, Football Business Conference, Zina, Nycomed (corporate activities), Citron Travel, Nycomed, Nowa Era, Adamed Consumer Healthcare (dermocostmetics, OTC drugs, diet supplements), Call2Action, Boehringer Ingelheim, Galderma, Lotos Oil (competitions). She constantly cooperates with Lek-Am (Internet activities for diet supplements), Universal Networks International, Polpharma (educational and information campaign Przygotuj się na wstrząs! [Get ready for a shock!]), Viacom International Media Networks (20th anniversary of the “Friends” series for Comedy Central; corporate activities, B2B activities), Takeda, Roche.
Iwona is a graduate of the Faculty of History and Social Sciences at the Cardinal Stefan Wyszyński University, specializing in political marketing. At Flywheel PR she is responsible for new business, concepts and supervision over ongoing implementation of projects.
Co-owner of Flywheel PR.
She managed the department working with clients from the pharmaceutical sector at On Board PR. She is a graduate of the Faculty of Journalism and Political Sciences of the University of Warsaw, specialising in Public Relations and Media Marketing, of London School of Public Relations and of Project Management at the Warsaw School of Economics. She has worked in the field of public relations since 2005. She implemented communication strategies for clients from the medical, FMCG and sport sector.
She has cooperated with companies such as Zentiva Grupa Sanofi-Aventis, Adamed, Adamed CH, Fresenius Kabi Polska, Teva, OPDF, Europlant PhytoPharm, Blau Farma, UCB Pharma and Unilever, Grupa Żywiec. At Flywheel PR she supervises projects for: Lek-Am, Boehringer Ingelheim, Galderma, Reckitt Benckiser, Adamed CH, FBC, Zina, Nycomed, Sanofi-Aventis, Sandoz, Lotos Oil, Braster, Citron Travel, Nowa Era, Bracco.
Cooperating with medical and doctors’ associations, she has carried out a range of projects in the field of healthcare: Polish Psychiatric Association – Pan-Polish Programme for Changing Attitude Towards Psychiatry “Odnaleźć siebie” [Finding Yourself], Polish Cardiac Society “Serce na nowo” [Heart anew], Polish Society of Epileptology “Pomagaj bez obaw” [Help without fears], Sleep Disorders Clinic “Dobrze śpij-aktywnie żyj” [Sleep well – live actively], Union of Pharmacists – Drug Store Owners “Bezpieczne stosowanie leków” [Safe use of drugs]. Campaigns carried out by her were granted many awards, including: IPRA Golden World Award in the category Public Affairs and in the category Healthcare, Magellan Award in the category Corporate/Organizational Communication.
She ran a training for representatives of the medical sector at Centrum Kreowania Liderów.
At Flywheel PR she is responsible for new business and supervision of projects carried out.
Co-owner of Flywheel PR.
Specializes in PR projects in the field of healthcare. She carried out communication projects for clients such as: Roche Polska (educational and information project Mukolife); Reckitt Benckiser (market launch of a new OTC drug, communication activities for OTC drugs); Boehringer Ingelheim (communication activities for OTC drugs), Acelis Pharma (market launches of new diet supplements); Bracco Polska (corporate activities); Nycomed, Takeda (corporate activities); Lek-Am (communication activities for diet supplements); MITO Foundation (educational and information programme entitled “Jak nie być jedną nogą w grobie” [“How not to have one foot in the grave”]; Adamed Consumer Healthcare (working for diet supplements); Zentiva (educational and information programme Zentiva – zmieniamy przyzwyczajenia [Zentiva – we are changing habits]). The latter campaign was awarded a silver statuette in the Corporate Communication category and was found to be one of the 50 best campaigns in the 2009 Magellan Award contest organized by the League of American Communications Professionals (LACP). She perfected her CSR experience carrying out communications projects for Bayer Schering Pharma. She participated in the project “Obudźmy się do działania” [Wake up to act] carried out for Sanofi-Aventis.
Moreover, she carried out projects in the fields of beauty, FMCG and sports for: Citron Travel (image building); Mon Credo Perfumery (image building); Galderma (communication activities for new projects); Call2Action (corporate campaign), Zina, Football Business Conference, the LalaLuna Studio.
She perfected her journalist’s workshop working at TVN24.pl. She holds an MA degree in Journalism and Social Communication from the Jagiellonian University; moreover, she graduated from the Institute of Political Sciences at Warsaw University and the University of Promotion
She managed a team carrying out projects mostly in the FMCG field. She is a graduate of the Faculty of History and Social Sciences at the Cardinal Stefan Wyszyński University, specializing in political marketing. For over 4 years, she has been engaged in carrying out projects in the area of field marketing.
She has worked i.a. with Pepsico (tasting of Lays, Lipton, preparation of promotional materials), Lotte Wedel (brand events, mystery shopper, tastings and animations), Maspex, Ferrero (tastings, samplings, contests, brand events), Danone (samplings, tastings, preparation of promotional materials), Bacardi-Martini (tastings), Philip Morris Polska (outsourcing of sales), Atlas (incentive events), CEDC, Stock, Ambra, Procter&Gamble (samplings, demo-shows), Nestle, Maspex, Tata Global Beverages Polska, Marks&Spencer (brand events, street marketing), TESCO Polska (openings of new stores, Mead Johnson Nutrition (advice and consulting at POSs), Spectrum Brands (Remington), PZ Cussons (samplings), Animex, Zielona Budka, Lotus Bakeries, Candy King, Cyfrowy Polsat, Warner Bros (brand events), Curver, Farmio, Sybil Maximus.
At Flywheel PR she is responsible for projects for: Universal Networks International (the event E! Pop of culture), Mercedes-Benz Motors, Polpharma (the campaign „Przygotuj się na wstrząs” [“Get ready for a shock” including congresses, scientific conferences and picnics), OTCF – the brand 4F, Hertz Systems.